RAQAMLI MARKETING STRATEGIYALARINING ELEKTRON TIJORAT TIZIMIDAGI ROLI. NAZARIY VA MODEL ASOSIDA YONDASHUV
Ключевые слова:
raqamli marketing, elektron tijorat, strategiya, AIDA, marketing voronkasi, SEO, SMM, empirik tahlil.Аннотация
Ushbu maqolada elektron tijoratning zamonaviy rivojlanishida raqamli marketing strategiyalarining ilmiy-nazariy asoslari o‘rganilgan. Dunyo va O‘zbekiston tajribasi asosida raqamli vositalarning samarali qo‘llanilishi, marketing modellari, empirik tahlillar va tavsiyalar keltirilgan. Maqola raqamli iqtisodiyot sharoitida elektron savdo faoliyatini strategik rivojlantirishga ilmiy asos yaratadi.
Скачивания
Библиографические ссылки
1. Вайл П., Ворнер С. Цифровая трансформация бизнеса: Изменение бизнесмодели для организации нового поколения. – М.: Альпина Паблишер, 2019. – 257 с.
2. Хакимов З.А., Шарифходжаев У.У. Интерактив ва рақамли маркетинг: ўқув қўлланма. – Т.: Иқтисодиёт, 2019. – 270 б.
3. Chaffey D., Ellis-Chadwick F. Digital Marketing (7th ed.). – Pearson Education, 2019. https://www.pearson.com/en-gb/subject-catalogue/digital-marketing.html
4. Kotler P., Kartajaya H., Setiawan I. Marketing 4.0: Moving from Traditional to Digital. – Wiley, 2017. https://www.wiley.com/en-us/Marketing+4+0-p9781119341208
5. Kannan P.K. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45. https://doi.org/10.1016/j.ijresmar.2016.11.006
6. Tiago M.T.P.M.B., Veríssimo J.M.C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708. https://doi.org/10.1016/j.bushor.2014.07.002
7. Alghizzawi M. (2019). The role of digital marketing in consumer behavior: A survey. International Journal of Information Technology and Language Studies, 3(1), 24–31. https://www.researchgate.net/publication/335384208
8. Finotto V., Mauracher C. (2020). Digital marketing strategies in the Italian wine sector. International Journal of Globalisation and Small Business, 11(4), 373–390. https://doi.org/10.1504/IJGSB.2020.110789
9. RAQAMLI IQTISODIYOT: Ilmiy-elektron jurnal. – 2-son. – T.: 2019. https://infocom.uz
10. “Raqamli O‘zbekiston – 2030” strategiyasi. https://strategy.uz
11. Aque A.J.A., et al. (2021). Relationship between Digital Marketing and Economic Stability of Online Sellers in Panabo City. International Journal of Scientific Research and Engineering Development, 4(1), 805–815.
12. Durai T., King R. (2019). Impact of Digital Marketing on the Growth of Consumerism. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3344421
Загрузки
Опубликован
Выпуск
Раздел
Лицензия
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.
License Terms of our Journal
