ELEKTRON TIJORATDA RAQAMLI MARKETING STRATEGIYALARIDAN FOYDALANISHNING ILMIY-NAZARIY JIHATLARI
Keywords:
raqamli marketing, elektron tijorat, SEO, SMM, raqamlashtirish, elektron qurilma, elektron tijorat, ijtimoiy marketing, QR kod, ijtimoiy tarmoq.Abstract
Ushbu maqolada elektron tijoratda raqamli marketing strategiyalaridan foydalanishning ilmiy-nazariy asoslari, ularning zamonaviy iqtisodiy muhitdagi roli, xorijiy tajriba asosida O‘zbekistonda qo‘llanish holati yoritilgan. Shuningdek, raqamli marketing vositalarining turlari, ularning samaradorlik ko‘rsatkichlari, elektron savdo hajmiga ta’siri hamda istiqboli tahlil qilingan. Shuningdek, statistik modellash, innovatsion yondashuvlar va prognozlash asosida raqamli marketing strategiyalarining iqtisodiy samaradorligi asoslab berilgan.
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