ISHLAB CHIQARISHNI VERTIKAL DIVERSIFIKATSIYA QILISHNING MOHIYATI VA AFZALLIGI
Keywords:
vertikal diversifikatsiya, distribyutsiya, forward vertikal diversifikatsiya, backward vertikal diversifikatsiya strategik moslashuv, risklarni kamaytirish.Abstract
Ushbu maqolada ishlab chiqarishni vertikal diversifikatsiya qilishning ilmiy asoslari chuqur o‘rganilib, xo‘jalik yurituvchi korxonalar uchun uning iqtisodiy va strategik ta’siri tahlil qilingan,hamda uning turlari bo‘yicha batafsil. Vertikal diversifikatsiya kompaniyaga bozorni yanada samarali boshqarish, ta'minot zanjirini mustahkamlash va daromad manbalarini kengaytirish imkoniyatlarini yaratadi. Bu strategiya kompaniya raqobatbardoshligini oshirishga va o‘z imidjini mustahkamlashga yordam beradi. Vertikal diversifikatsiya strategiyasini amalga oshirishda korxonalar e’tibor qaratishi lozim bo‘lgan asosiy omillar, shu jumladan resurs bazasi, innovatsion yondashuv va marketing strategiyalari batafsil tahlil qilingan
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