INCREASING THE POPULARITY OF INNOVATIVE SERVICES IN COMMERCIAL BANKS
Keywords:
banking innovation, service popularity, technological readiness, customer engagement, digital infrastructure, regression-correlation analysis, commercial banks of UzbekistanAbstract
Digital innovation is a powerful driving force that is rapidly and extensively transforming financial services around the world. This study aims to focus on the impact of introducing innovative services from a management perspective and to contribute to the existing body of literature on banking innovation. Empirically, we relied on a quantitative research project that evaluates the effectiveness of innovative banking services and the experiences of commercial banks in Uzbekistan. A regression-correlation model incorporating several explanatory measures was developed and assessed through empirical analysis. The results indicate that technological advancement and customer-oriented development significantly influence the popularity of services. Innovation has become deeply embedded in banking operations, reshaping competitive strategies by strengthening customer engagement. This research helps address existing knowledge gaps and contributes practical recommendations. Innovative service delivery promotes digital transformation and the practical application of advanced technologies, ensuring sustainable growth in the banking
sector
Downloads
References
1. Abdulquddus Umarov. (2023). Theoretical fundamentals of introduction of new banking services in commercial banks. International Journal of Economics and Innovative Technologies.
2. Shukhratovna, R. O., & Narmuradovich, R. S. (2023). Enhancing bank service popularity through digital innovation: Strategies for customer-centric technology integration. International Journal of Management Science and Business Administration, 9(6), 7-12.
3. Lalitha, B. S., & Ramanarayanan, C. S. (2014). Customer's migration to innovative products and services in Indian retail banks. ZENITH International Journal of Multidisciplinary Research, 4(4), 1-12.
4. Mang‘ana, R. (2022). Strategic adoption of technological innovations on competitive advantage of commercial banks in Kenya. Journal of Business and Strategic Management, 7(2), 16-36.
5. Zaburanna, L., Nedilska, L., Abramova, I., Kurovska, N., & Martynuk, G. (2020). The development of the banking system in conditions of destructive impact of internal and external factors. Scientific Horizons, 3(88), 7-18.
6. Onunka, T., et al. (2023). Banking: A comprehensive review of the evolution and impact of innovative banking services on entrepreneurial growth. Economic Growth and Environment Sustainability.
7. Matviichuk, N., & Tesliuk, S. (2021). Основні тенденції розвитку банківських інновацій в Україні. Economic journal of Lesya Ukrainka Volyn National University, 1(25), 79-87.
8. Khodjimamedov, A. (2023). Ways of using innovative bank services in digital transformation. Economics and Innovative Technologies.
9. Soloveichik, I. (2021). Marketing innovations as a means of improving banking services. Economic Vector.
10. Krasnova, І., et al. (2023). Innovative technologies in the marketing policy of banks. Scientific Notes of Ostroh Academy National University, "Economics" Series.
11. Marei, A., et al. (2022). The impact of innovation on customer satisfaction in the commercial banks: Business performance as a mediating variable. Uncertain Supply Chain Management.
12. Campanella, F., Della Peruta, M. R., & Del Giudice, M. (2017). The effects of technological innovation on the banking sector. Journal of the Knowledge Economy, 8, 356-368.
13. Sharma, J. K. (2022). A study on innovation in banking and its impact on customer satisfaction. Integrated Journal for Research in Arts and Humanities.
14. Dua, S., et al. (2021). Banking innovative service with digital brand equity for new age consumers. In Innovations in Digital Branding and Content Marketing.
15. Popelo, O., et al. (2021). World experience in the introduction of modern innovation and information technologies in the functioning of financial institutions.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
License Terms of our Journal
