THEORETICAL FOUNDATIONS AND DEVELOPMENT DIRECTIONS OF ENTREPRENEURIAL ACTIVITY IN TOURIST TRANSPORT SERVICES
Keywords:
Turism, transport services, entrepreneurship, service quality, infrastructure, innovationAbstract
This article analyzes the theoretical foundations and development directions of entrepreneurial activity in tourist transport services. The study examines the specific characteristics of the service sector, the role of transport services in tourism, and the economic importance of entrepreneurship. It also identifies the impact of service quality, infrastructure, and digital technologies on sector development. Based on the findings, practical recommendations are proposed to improve entrepreneurial activity in tourist transport services.
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