THE ROLE AND ESSENCE OF STRATEGIC MANAGEMENT SYSTEMS IN ENSURING THE COMPETITIVENESS OF UNIVERSITIES
Keywords:
strategic management, university competitiveness, higher education management, strategic leadership, knowledge management, resource-based view, institutional performance.Abstract
Globalization and competition in higher education require universities to adopt effective strategic management systems to maintain competitiveness. This study analyses theoretical and empirical literature on strategic management, resource-based theory, knowledge management, and strategic leadership in higher education. Findings indicate that comprehensive strategic management enhances institutional performance, research productivity, and educational quality. Key factors include strategic planning, resource optimization, knowledge management, and leadership, which together foster innovation, academic collaboration, and organizational development. Integrating these elements provides a framework for sustaining competitiveness and long-term success in universities.
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